14/03/2023 by Paul Olweny 0 Comments
"Stop Competing for Customers! Be the Only Business Suggested in Google's Search Box Autocomplete"
A quick refresher just in case you forgot, the fastest way to get new business is by simply increasing the online visibility of your business. The statistics below demonstrate why local visibility is so important for your business.
§ According to Google, 76% of people who search on their smartphones for something nearby, end up visiting the business within 1 day.
§ Also, according to Google, 28% of local searches result in a purchase.
As a Digital Marketer, I know that the key to success for any business is to stand apart from the competition! In this Blog post, I will highlight the unique ability of Search Box Optimization (SBO) to help small and medium businesses, consultants and professionals beat out their competition by getting them to stand well apart from the competition.
Business owners will be able to beat out the competition in terms of authority and trust; exposure and visibility; and last but most importantly, in attracting new and potential clients to the business. With SBO, you can achieve this unfair advantage simply by getting suggested exclusively by the autocomplete in Google's search box.
Imagine that you are the go-to business in your industry or niche, and you attract more customers than ever before thanks to your trusted authority status and visibility online. Well, if you're tired of competing with other businesses for customers, then you will want to read on about this game-changing solution for small and medium-sized businesses (SMBs), consultants, and professionals because it works simply by setting your business apart from the competition.
It's called Search Box Optimization (SBO), and it is a powerful tool that can help businesses like you get noticed by your potential customers who have a problem and are actively looking for a solution in search! When users type in a search query, Google's Autocomplete feature suggests related searches that users may find helpful.
Now, how do you optimize your business for the Autocomplete? Well its complicated, technical and well beyond the scope of this post. It does however include optimizing your business listings on search engines; your social platforms and your directory listings so your business is primed to dominate the search engine results pages (SERP’s) and make it more likely that users will find you easily and quickly in search results.
Here are 3 Things You can Do to start optimizing for SBO:
1. Conduct Keyword Research
To optimize for Autocomplete, you need to know what keywords and phrases your target audience is searching for that are relevant to your business. Ask yourself this simple question: “What keywords is your business trying to be found with?” A great place to start however is to ask your clients what keywords they used in search to find you online? Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find out what keywords are popular in your industry.
2. Create High Quality Content
Once you know what keywords to target, create high-quality content that addresses your target audience's needs and interests. Your content should be relevant, informative, and engaging, with a clear call to action that directs users to your next action step you would like them to take such as “Call Now.”
3. Focus on Local SEO
If you're a local business, make sure you're optimizing for local search queries. Use location-specific keywords in your content and meta tags, and create local business listings on Googles Business Profile, Yelp, and other directories.
By implementing these 3 tips, you can increase your chances of being the only business suggested in Google's Autocomplete feature.
If you're interested in learning more about Search Box Optimization (SBO) and how it can 10x your business authority and visibility; and help potential clients find you easily because of the autocomplete; feel free to reach out and message me or get on a call with me at olweny.me
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